Effective date: 25 September 2025
Last updated: 25 September 2025
Website: aartimantra.com
Contact: info.aartimantra@gmail.com
Summary (short): We collect only the data needed to run this site (comments, contact messages, analytics, cookies, and affiliate/ads tracking). We use that data to operate the site, improve content, and display personalized ads. We honor your rights under applicable Indian law (including the Digital Personal Data Protection Act, 2023) and follow platform rules (Google AdSense). If you want us to delete or correct your data, email info.aartimantra@gmail.com. MeitY+1
1. Who we are
aartimantra.com is a blog about digital marketing run by the site owner. For questions about this policy or your data, contact: info.aartimantra@gmail.com.
2. What personal data we collect
We may collect the following types of personal data:
- Contact & communication data: name, email address, message content when you contact us (via contact form or email).
- Comment data: name, email, and any content you post as a comment.
- Analytics & usage data: IP address (anonymized where possible), device and browser info, pages visited, referral URLs, timestamps (via services like Google Analytics).
- Cookies & tracking: persistent and session cookies, advertising identifiers used to serve/measure ads and affiliate links.
- Affiliate & purchase data (if you voluntarily provide it): when you tell us you purchased through an affiliate link or share order IDs to claim support.
We do not collect highly sensitive personal data (e.g., passwords, financial card numbers) on this site. If you submit sensitive data inadvertently, contact us immediately at info.aartimantra@gmail.com. MeitY
3. How we collect data
- Directly from you (contact forms, comments, email).
- Automatically (cookies, server logs, analytics).
- From third parties when you interact with third-party services linked or embedded on our site (e.g., social widgets, affiliate networks, ad providers). Google Help+1
4. Purposes of processing & legal basis
We process personal data for purposes including:
- Responding to your inquiries and providing support.
- Publishing and moderating comments.
- Running and improving the website and content (analytics and testing).
- Serving and measuring ads (Google AdSense) and tracking affiliate referrals.
- Legal compliance, fraud prevention, and safety.
Under the Digital Personal Data Protection Act, 2023 (DPDP Act), processing is based on consent (where required), legitimate interests for site operation, and other lawful grounds provided by the Act. You may withdraw consent where processing relies on it; withdrawal will not affect processing done prior to withdrawal. For more details about the DPDP Act and your rights under it, see the Government text.
5. Cookies, trackers & advertising
- Cookies & trackers: We use cookies and similar technologies to store your preferences, enable site features, analyze traffic, and show relevant ads. Your browser settings let you block or delete cookies, but some site features may break if cookies are disabled.
- Advertising & AdSense: We display ads served by Google AdSense and possibly other ad networks. Ads may be interest-based; providers may use cookies and device identifiers to serve and measure ads. We adhere to Google AdSense policies — we do not encourage clicks on ads and we do not place ads in deceptive positions. Please do not click ads unless you are genuinely interested.
6. Affiliate links & sponsored content (disclosure)
- aartimantra.com participates in affiliate programs and may earn a commission if you buy products via our affiliate links (Amazon Associates, other networks). We also may publish sponsored posts or receive freebies for review.
- We disclose paid relationships clearly when content is sponsored or contains affiliate links. We follow international best practices for transparency (for example, the FTC guidance on endorsements), and we recommend readers assume that some links are affiliate links. Federal Trade Commission+1
7. Third parties & data sharing
We may share personal data with:
- Service providers who host the site, send emails, or provide analytics and advertising services (e.g., Google (Analytics & AdSense), affiliate networks).
- Law enforcement or government bodies when required by law (including under Indian law / court orders).
- Buyers or successors if the site is transferred or sold.
Third parties process data under their own policies. Please review their privacy policies for details. Where required by law (including Indian laws on intermediaries), we will cooperate with lawful requests. MeitY+1
8. Data retention
We retain personal data only as long as necessary for the purpose collected, for legal compliance, or to handle disputes. Typical retention: contact form messages and comment data — up to 2 years (unless you request deletion earlier); analytics data — aggregated/anonymized where possible. Specific retention periods may vary by service provider.
9. Your rights (how to exercise)
Under the DPDP Act and applicable laws you may have rights such as: access to your personal data, correction, portability, erasure (subject to legal exceptions), and to withdraw consent. To exercise rights or request deletion/correction, email info.aartimantra@gmail.com with a clear subject line (e.g., “Data access request”). We will respond within the timelines required by law or, if not specified, within a reasonable time. MeitY
10. Security
We take reasonable technical and organizational measures to protect personal data (secure hosting, HTTPS, limited access). No method of transmission or storage is 100% secure; we cannot guarantee absolute security. If a data breach occurs that creates a risk to your rights, we will comply with applicable notification obligations under law.
11. Children
Our site is not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has provided data, contact us and we will delete it as required. MeitY
12. International transfers
Some third-party services (analytics, ad servers, affiliate networks) may process data outside India. We will ensure transfers are made with appropriate safeguards as required by applicable law.
13. Links to other sites
Our site contains links to third-party websites (affiliate merchants, partner sites). We are not responsible for their privacy practices. Please read the privacy policy of each site you visit.
14. Changes to this policy
We may update this policy to reflect legal or operational changes. The “Last updated” date at the top will change when we update the policy. Significant changes will be posted prominently.
15. Contact
Questions, requests, or concerns: info.aartimantra@gmail.com